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c32
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56
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AUTHORITY-PARS
Live preview · landscape
Live sales call
Sell
competence
not solutions
So back to the sales.
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Question-craft = displayed-competence frame; usable but soft open and recap-leaning structure.
Headline
Sell competence not solutions
Identify the problem first
Questions display competence
Sell
competence
not
solutions
Post caption (the text the video is posted with)
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mid
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Most people try to close by presenting the solution. Wrong end of the conversation. The sale gets made earlier, when your questions and insights prove you actually understand their business. That display of competence is what makes them believe you can execute. Once the problem is clearly named, the solution becomes obvious, and they want to buy it from you because you were the one who named it. Stop selling outcomes. Sell the fact that you see the problem more clearly than anyone else in the room. Comment 'COMPETENCE' for the full breakdown.
CTA (end of caption): Comment 'COMPETENCE' for the full breakdown.
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64.7s
in
14:08.5
64.7s
out
15:13.2
So
back
to
the
sales.
By
you
articulating
what
the
problem
is,
helping
them
identify
what
the
problem
is
through
your,
your
chosen
questions,
your
understanding
of
their
business,
your
understanding
of
what
the
issue
is,
your
insights
in
doing
so
you
are
showing
competence,
you
are
displaying
that
you
are
capable.
You
are
selling
them
on
you
being
able
to
fucking
provide
the
solution.
Not
provide
the
solution,
execute
on
the
solution
solution.
Because
that
is
what
creates
the
sale.
Back
to
what
I
was
saying
about
Einstein,
Once
you've
identified
the
problem,
the
solution
becomes
very
easy.
By
the
way,
you
have
Claude
for
all
of
this.
You
have
to
identify
what
questions
to
ask.
You
have
to
identify
what
solution
to
provide
based
off
of
the
the
skills
and
stack
that
you
have.
And
when
you
approach
it
like
this,
you
now
have
have
a
few
very
key
things
in
place.
You
have
displayed,
displayed
competence.
They
believe
that
you
are
capable
of
executing.
They
have
gained
clarity
on
the
problem
themselves.
But
more
importantly,
they
know
that
you
understand
the
problem.
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Sub-headline
On-video captions (spoken)
The bottom-bar caption is the founder's spoken words, rolling in sync with the audio (97 cues). Style: Montserrat Medium, lowercase, clean white (P1).
e.g. “So back to the sales.” → “By” …
Fallback caption (no transcript only)
Follow @thedealmaker for more
Kicker (treatment B)
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B
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D
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Portrait (full-bleed caption)
Highlight color
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Music bed (15 tracks)
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