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Well, the beautiful thing about credibility is credibility can be gained through association. All right? Credibility can be gained through association, which means if you don't have the credibility yourself right now, yo

Most of you guys watching this are in the online world. You're in fucking Twitter sphere. You're in email. Twitter. You know how to run email campaigns, you know how to, you know how to generate calls. You know, I think

But the main thing that you're looking to do here is you come up with a bunch of different ideas. You have a whole suite of mechanisms or services that you can provide and you get on the phone and you start testing. You

This is how you sell someone for a hundred grand. Go look at my fucking screenshots on the website. Go look at the case studies, go look at the interviews. I do this. I do this. I've taught many people to do it. I've tau

And the way that I describe it is a grand slam offer is exactly what Hormozi says. My spin on it is a goldmine offer. Because when you, when you hit the right set of variables, you fucking know it. Like you really feel i

So this whole game is just about solving problems. And back to what I was saying at the very beginning of the video, you can have the exact same fucking service. I gave this example earlier. You can sell a fucking restau

And by the way, my whole Argument here. One of my best friends, smartest person I know, he's probably watching this right now. He said this to me and it makes total sense. The only things that matter right now are distri

This is how you sell someone for a hundred grand. Go look at my fucking screenshots on the website. Go look at the case studies, go look at the interviews. I do this. I do this. I've taught many people to do it. I've tau

So what happened to me today and the reason why I wanted to make this video is an advisor of ours at Cadenwood wanted to essentially consult with me on how he can solve a very specific problem. And when I tell you what t

That's the biggest thing that you have an issue with. So if you, if like all you need is someone to just push you in the right direction, you already know how to work hard. You don't have an issue with that. You just nee

The only things that matter right now are distribution, distribution and conversion. Offer doesn't matter anymore because anyone can figure it out. You can go and replicate a fucking. You can go and replicate a SaaS, a v

So I gave him my thoughts, but I thought it was incredibly valuable for me to share this with you because this, this specific thing that I just shared is fundamentally what the new economy is based on. It is a transition

And most of you guys run email. You go run email campaigns to all of these guys, you get on the calls, you test all these things, you identify the common problems, you identify the solutions that peak an interest in all

Now there's some, there's some key things to keep into consideration if you were to address this problem, which is most people who are late stage in their careers. Let's take, I don't know, let's take an accounting firm

When you try to rush an engagement with Someone who's sophisticated and you try to, to move to a close too quickly before you yourself have demonstrated you understand what needs to be solved and how you're going to solv

It's like what Elon Musk does. The reason why he's able to move so fast is because all he does all fucking day, across all of his businesses, he just identifies the thing that is holding the rest of the business back the

If they step to you, do you step back? Or do you fucking cower like a bitch? Do you cower like a cuck Even though you're 22? Are you gonna puff your chest up, stick up for yourself because some fucking asshole in his 50s

If you don't have any of that, it doesn't matter. You just move on to the next one, which is you find someone in the industry that knows that this problem exists and you bring them on as an advisor for a share in economi

So it's not the solution and it's not the offer itself that matter. What it is is whether or not they are going to believe that you are capable of doing what you say you're going to do. So the way that I view it is it's

Whether it be you go and identify segments like, I don't know, let's come up with something right now, real estate funds. And you're going to help the real estate funds increase their retail portfolio throughout through

Now here's the next huge problem that you're gonna have. You're gonna get on these conversations, you're gonna sell them on you. You're going to prevent, you're going to provide a solution and you're on with sophisticate

So back to the sales. By you articulating what the problem is, helping them identify what the problem is through your, your chosen questions, your understanding of their business, your understanding of what the issue is,

And in doing so you can essentially take the exact same mechanism or service that you would provide to a bottom feeder segment of the market where say you are, you know, helping coaches or helping local businesses, exact

That iteration phase and your ability to determine which markets to even go into or which business categories or verticals or segments previously was essentially you deducing and you knowing that that thing existed or yo

Let's say you're doing this specific example. If you were going to go in and sell that specific solution to an accounting firm, you're going to need a few people. You'll need a data engineer, you'll need a highly compete

So the first issue that people had with, with the original chad buyers was they just didn't know what industries to target. And back then it was like literally chatgpt is what you had. And I still told people to go there

If they step to you, do you step back? Or do you fucking cower like a bitch? Do you cower like a cuck Even though you're 22? Are you gonna puff your chest up, stick up for yourself because some fucking asshole in his 50s

So you don't fucking need to know anything in order to do this. You don't need to know dick. You don't need to know how to run ads, you don't need to know how to send emails, you don't need to know sales, you don't need

Or like my buddies who, who raised 6 million in Q4, they did their go to market, they're at 4 million ARR, right now. You've got a. What is it? Sorry? Yeah, 4 million ARR. So they're basically at a $50 million run rate i

It shows that you believe in yourself. So beautiful thing about this is these are not things that you are born with. These are things that you learn. These are behaviors. The way that you speak and the way that you inter

Or like my buddies who, who raised 6 million in Q4, they did their go to market, they're at 4 million ARR, right now. You've got a. What is it? Sorry? Yeah, 4 million ARR. So they're basically at a $50 million run rate i

So that was the old chad buyers thesis. And to give you context, the reason why I termed it Chad buyers Is there's that hilarious meme. I'll literally pull it up on my phone right now because I was just showing someone a

And they don't know what the correct information is, but they know the problems they want to have solved. So you being able to go in, parachuting in and having domain expertise within AI, which if you're watching this vi

people are going to pay you a lot more money because that is exactly what happens in the marketplace. That exchange is you solve a problem, you create value, and then you are paid in direct proportion to the value that y

So the larger the problem that you solve, the more money you make. So the original thesis was you go incredibly fast, you iterate incredibly quickly, and you test different variations of market segments, mechanisms, mess

So the larger the problem that you solve, the more money you make.

So people actually pay money for perceived value. They pay for perceived value, not the actual value creation, not after you've solved the problem.

My spin on it is a goldmine offer. Because when you, when you hit the right set of variables, you fucking know it. Like you really feel it in your bones. It's like every single person that you speak to in that specific m

You, like, you know, you have this thing and what's great about that when you have massive demand is you don't need to be that good at sales, you don't need to have a great product, you don't even actually necessarily ne

Biggest problem is implementation, human implementation, people adopting tools.

It is a transition from human labor to technological labor with the same person who has all of that experience signing off or even better, architecting the systems. So there's a lot for you to think about here as it pert

Which by the way, when you boil it down, there's only two problems that people have. They either need to save money or make more money. Make it really easy for you. That's, those are the fucking offers.

Those are the constituent parts of a gold mine offer. The beautiful thing about today, May, what is it? May 13, 2026, is you can figure out a hundred of these in one fucking sitting.

So when you're selling incredibly high ticket, the way that I view it is, it's not sales, it's a conversation. But the thing that you are looking to focus on is you selling yourself to the person on the other side of the

But the thing that you are looking to focus on is you selling yourself to the person on the other side of the phone.

You can only solve a problem if you can define what the problem is. It's like what Einstein said. He said, if you give me an hour to solve a problem, I will spend 55 minutes identifying and defining what the problem is a

It's like what Einstein said. He said, if you give me an hour to solve a problem, I will spend 55 minutes identifying and defining what the problem is and I'll spend five solving it.

And that is why he's able to move so fast and why most industries are going to fucking die if they don't implement AI.

When you go up market, by definition you are solving bigger problems. When you solve bigger problems, you create bigger value. When you create bigger value, people pay more fucking money for that value. That is what the

You don't have a problem working hard. You just don't know where to put your fucking energy.

See it proximity matters. When you see someone else do something now, you see that it can be done. And when you have those things in place, you know which direction you're going in and you know how to do it, then working

It shows that you believe in yourself. So beautiful thing about this is these are not things that you are born with. These are things that you learn. These are behaviors. The way that you speak and the way that you inter

Well, the beautiful thing about credibility is credibility can be gained through association. All right? Credibility can be gained through association, which means if you don't have the credibility yourself right now, yo

an advisor of ours at Cadenwood wanted to essentially consult with me on how he can solve a very specific problem. And when I tell you what this problem is, you are going to have a tremendous amount of light bulbs go off

So it's not the solution and it's not the offer itself that matter. What it is is whether or not they are going to believe that you are capable of doing what you say you're going to do.